I have had the opportunity to spend time since the beginning of the year with a couple different groups of entrepreneurial start-ups, a start up community, and a group of people getting ready to launch businesses. I want to make some observations that might help you recalibrate your current sights and strategies. I work every day of my life with clients, be they personal one on one or organizations from small to rather sizable -- I am seeing more and more quickly they fit into one of two categories.